Pricing
Two working modes. No packages. No procurement portal. Only direct engagement with the principal who delivers the work.
Engagement, not enrollment.
We work with category leaders — or the challengers positioned to displace them. Incumbents engage to defend the brand equity and search authority they've built. Challengers engage to take brand equity and search authority AI search has made contestable for the first time. Engagements are by application and mutual fit, and we accept only one brand per industry — a small number of organizations each year.
Ideal candidates are companies that treat their digital presence as a strategic asset. Luxury and premium consumer brands. Hospitality, real estate, transportation, and aviation. Professional services — law, consulting, accounting. Specialty healthcare, aesthetics, and wellness. Technology, SaaS, and AI-native businesses.
Every engagement begins with our proprietary 450+ point Diagnostic across 15 categories of AI search, technical, and competitive readiness — and continues into one of two working modes.
The Engagement Diagnostic.
The 15 categories span AEO readiness, GEO scoring, AI entity authority, technical infrastructure, schema architecture, content authority, citation graph, competitive positioning, Core Web Vitals — and more. Three weeks. Zero shortcuts.
You receive a confidential strategic briefing: prioritized findings, the specific gaps costing you visibility, and the precise sequence of moves required to close them. The check definitions, scoring weights, and analytical models behind every finding remain DSF proprietary IP. The framework stays within DSF and is not for license or sale.
Investment: $25,000.
Two working modes.
After the Diagnostic, you continue with us in one of two modes. Choose an ongoing retainer (Advisory or Managed) or a one-time project (Bespoke Build). The right configuration is scoped during the Diagnostic itself. Managed Programs and Bespoke Builds pair to build the flagship, then operate it.
Strategic
Advisory
For organizations with in-house teams who want specialized counsel, not handoff. A thinking partner to founders, CMOs, and CTOs through AI-search disruption. Monthly executive sessions, written briefings, asynchronous strategic input.
Managed
Programs
End-to-end ownership of your AEO, GEO, and SEO operation. Strategy, content, technical implementation, citation monitoring, and reporting under one accountable team — a single monthly retainer, no lock-in.
Bespoke
Builds
Five disciplines under one roof: strategy, AI architecture, custom design system, industry-tailored 3D engineering, and content production. One team, one timeline, engineered as a single machine from day one. Full ownership transfers to you at completion.
Three single modes, or Managed paired with Build — every engagement after the Diagnostic takes one of four shapes.
| Configuration | Advisoryannual | Managedannual | Buildone-time | Year 1total | Annualongoing |
|---|---|---|---|---|---|
| Advisory | $144,000 | — | — | $144,000 | $144,000 |
| Managed | — | $300,000 | — | $300,000 | $300,000 |
| Build | — | — | $250,000 | $250,000 | — |
| Managed + Build | — | $300,000 | $250,000 | $550,000 | $300,000 |
Year 1 figures assume full-year engagement at the listed monthly rate; Advisory and Managed Programs bill monthly with no minimum lock-in. Year 1 includes the one-time Bespoke Build investment where applicable. The $25,000 Engagement Diagnostic precedes every engagement.
We reserve engagements for missions that serve people first.
Not every organization doing vital work commands a category-leader budget. Each year we set aside a limited number of engagements, at reduced rates, for nonprofits, charitable healthcare providers, and mission-driven institutions whose core work is serving people who could not otherwise afford help.
Eligibility is judged by mission, not sector. Free and charitable clinics, humanitarian relief, shelters, and education-access programs are natural fits. Profitable practices that serve paying clients — including specialty healthcare, aesthetic, and wellness businesses — are not, and engage with us at standard investment. Every application is reviewed individually, and we take on only the missions we can stand behind.
Qualifying organizations receive the same team, the same rigor, and the same standard of work as every DSF client, and begin with a reduced-rate Engagement Diagnostic. Rates are set case by case, against what the mission can sustain rather than what the work commands.
Begin a conversation.
A 30-minute discovery call. No procurement portal, no intake form, no chatbot. We assess fit, scope what an engagement would look like, and decide together whether to move forward.